Same great taste, now made with potatoes grown by farmers implementing our regenerative agriculture practices.
At McCain, we have a commitment to help our farmers implement regenerative agriculture practices across 100% of the acreage used to grow McCain potatoes by 2030.
WHAT ARE REGENERATIVE AGRICULTURE PRACTICES?
We define it as an ecosystem-based approach to farming that aims, over time, to improve farm resilience, crop yield and quality by improving soil health and water quality, optimising water use, enhancing biodiversity, and reducing the impact of synthetic chemicals.
Regenerative agriculture practices help secure the quality and quantity of our crop into the future. And that means we aim to access a reliable supply of potatoes for our customers and consumers.
OUR APPROACH TO REGENERATIVE AGRICULTURE IS BASED ON THE FOLLOWING PRINCIPLES
- Ensure farm resilience
- Armour soil, preferably with living plants
- Enhance crop & ecosystem biodiversity
- Minimise soil disturbance
- Reduce agro-chemical impact & optimises water use
- Integrate organic livestock & organic elements
WHAT ARE REGEN FRIES?
Our Regen Superfries® Extra Crispy Straight Cut and Superfries® Extra Crispy Crinkle Cut fries have come from McCain farmers that have achieved at least the Engaged level of our Regenerative Agriculture Framework (“Framework”), meaning they are implementing at least five out of seven of our indicators at the thresholds set out in our Framework.
Understand more about what this means below:
OUR FRAMEWORK
The McCain Regenerative Agriculture Framework is a farmer-centred Framework that provides a pathway to progress and guide for our farmers to support their progression toward a more regenerative farming practice compared to conventional farming techniques.
The Framework provides the measurement criteria for the achievement of our goals across different levels: Onboarding, Engaged, Advanced and Leading. As farmers expand the regenerative agriculture practices they put into action on their farm, or adopt new ones, they move up the continuum.
The Framework measures progress based on seven indicators:
- Armoured soils, preferably with living plants
- Enhanced crop diversity
- Minimized soil disturbance
- Reduced toxicity of presticides
- Enhanced farm and ecosystem diversity
- Reduced agro-chemical impact and optimized water use
- Increased soil organic carbon (matter)
To learn more about each of these indicators and how we measure them across the different levels, please visit our Framework.
Find Regen Fries
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